• Eventbrite Makes Events More Social By Meshing Deeper With Facebook

    Thursday, September 23rd, 2010

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    Online ticketing startup Eventbrite is amping up the social features of its service by creating deeper hooks with Facebook. When you purchase a ticket through Eventbrite (like you can for Disrupt, for instance), you can already share that purchase with your Facebook friends. But now Eventbrite will be adding a deeper layer of integration with Facebook to power social event discovery.

    Later today, when you log into Eventbrite with your Facebook ID, you will start to see all the Eventbrite events your Facebook friends are going to. It will show you a list of social recommendations based on the Eventbrite tickets your friends have bought and chosen to share publicly. It is all opt-in. Activities ned to be shared publicly on an event-by-event basis, and only if the event organizer has made the event itself public.

    Eventbrite is calling this a new “event graph” (like a social graph for events), but it is only for Eventbrite events. There are shades of Plancast in the new feature (hi, Mark). Plancast, which itself is integrated with Eventbrite, lets you share events no matter whether you bought a ticket or not.

    But Eventbrite actually does sell tickets and makes money on each ticket sold. The more that people share the events they are going to on Facebook, the more tickets Eventbrite and event organizers who use it sell. Now what if Facebook started tying its events to Eventbrite ticket sales, and maybe allowed people to use Facebook Credits to buy tickets. It’s just a thought, but you can see where all of this might go. Check out this interview we did last November with Eventbrite co-founders Kevin and Julia Hartz.

    Company: Eventbrite
    Website: eventbrite.com
    Launch Date: 2006
    Funding: $79.6M

    Eventbrite believes that anyone can be an event organizer. That’s why they offer tools that make it easy to sell tickets to all kinds of events whether it’s a photography class or a sold-out concert, an inspiring conference or an air-guitar competition. With Eventbrite, organizers can create a customizable event page; spread the word with social media; collect money; and gain visibility into attendees and sales. Eventbrite is for anyone planning or attending an event. It empowers event organizers to...

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    Product: Plancast
    Website: plancast.com

    Plancast is a social network designed to help people discover upcoming events and the people who plan to attend them. Launched in December 2009, it has become the primary way that members of the technology community hear about socially relevant conferences, meetups and parties. Features include deep integration with Facebook, Twitter, Meetup and Eventbrite, event browsing by category and location, and an intuitive plan-sharing interface.

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    Company: Facebook
    Website: facebook.com
    Launch Date: February 1, 2004
    IPO: NASDAQ:FB

    Facebook is the world’s largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for...

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    Company: Eventbrite
    Website: eventbrite.com
    Launch Date: 2006
    Funding: $79.6M

    Eventbrite believes that anyone can be an event organizer. That’s why they offer tools that make it easy to sell tickets to all kinds of events whether it’s a photography class or a sold-out concert, an inspiring conference or an air-guitar competition. With Eventbrite, organizers can create a customizable event page; spread the word with social media; collect money; and gain visibility into attendees and sales. Eventbrite is for anyone planning or attending an event. It empowers event organizers to...

    Learn more
    Company: Facebook
    Website: facebook.com
    Launch Date: February 1, 2004
    IPO: NASDAQ:FB

    Facebook is the world’s largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for...

    Learn more

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