• Another Instant Music Video

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Thursday, September 9th, 2010

    Ok, so not only is Google Instant rejiggering how we think about search, but it is also a clever way to create instant music videos. We saw this with the official Google Instant version of Bob Dylan’s “Subterranean Homesick Blues” (where the lyrics on the flash cards get typed into Google and create a stream of related results).

    But now the same thing has been done with the “Instant Elements” song in the video above. The lyrics to Tom Lehrer’s song, “The Elements,” are typed into Google Instant, and it creates a visual accompaniment to the song, showing search results and images for each element like magnesium, silicon, and gadolinium. I think we have a meme here. You can do this for any song, and now people will.

    The video was created by ad agency Whirled, the same one behind the famous Pulp Fiction Google Wave video.

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