Google Updates The Doodle Again; Points To Live-Updating Results

Tuesday, September 7th, 2010

MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

The ongoing saga of Google’s logo continues. The search giant has just changed the doodle on google.com once again this evening, leading up to their search event tomorrow. And once again, it looks as if the logo points to what they’ll be announcing tomorrow.

Whereas yesterday, the doodle was more kinetic, which Google called “fast, fun and interactive,” today’s logo updates as you type in the search box. This points to Google rolling out the live-updating results-as-you-type feature they’ve been testing.

When you load Google.com right now, you’ll see the logo grayed-out. When you start typing, the colors come to life one character at a time. If you backspace, the logo goes back as well.

Join us bright and early at 9:30 AM PT for coverage of the event tomorrow. Just in case you can’t see the new logo yet (last night it seemed to roll out slowly), I’ll include a video below.

Meanwhile, if you’d like to see how yesterday’s doodle worked, check out the recreation Rob Hawkes made using only HTML5.

Update: And here’s Google tweeting about it:

Company: Google
Website: google.com
Launch Date: July 9, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....

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