Virtual goods marketplace platform Playspan has raised $18 million in Series C funding led by Vodafone Ventures and Softbank Bodhi Fund, with existing investors Menlo Ventures, Novel TMT Ventures, STIC, and others participating in the round. This brings the startup’s total funding to a whopping $42 million.
PlaySpan powers virtual goods marketplaces across 1,000 video games and virtual world publishers and. PlaySpan-powered marketplaces lets users sell, exchange and purchase online game items, virtual goods, and game currencies for online games and applications. The platforms also allow publishers to managing global micropayments, ecommerce, and micro-transactions across 180 countries. And the company operates virtual goods storefronts on Facebook, MySpace, within games and on its standalone site.
As virtual goods becomes a booming business, PlaySpan has reaped the benefits of technology and media companies looking to incorporate virtual goods into their platforms. The startup has scored a number of high profile deals to power micropayments for social networks, game developers, media companies and gaming platforms. Customers include Sanrio, Adobe, Viacom/Nickelodeon, Disney and Warner Brothers.
This is an undoubtedly impressive client list, considering that the company was founded by 12-year-old, Arjun Mehta, in 2006. The company is actually run by the teenager’s father, CEO and co-founder Karl Mehta.
Mehta tells me that PlaySpan is adding 20 new partners per month and has signed over 100 partners in 2010 alone. The new funding will be used to expand PlaySpan into Europe and Asia, aiming to capitalize on the growth in Asian gaming markets.
PlaySpanâ„¢ is the global leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan’s patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users. PlaySpan also provides global payment solutions through its UltimatePay product which enables users to make safe, convenient, and friendly in-app purchases using over 85 global payment methods in 180 countries. UltimatePay includes PlaySpanâ€™s...