Dear Internet, please stop clicking on the damn Twifficiency link. In case you’re unaware by now given the 4,000 tweets in your tweet stream, it’s not the coolest app ever, it just automatically tweets out your results.
Yes, it alerts you that it will do this with some tiny red text at the bottom of the page, but clearly no one is reading this. According to Twitter Search, a new sucker is born almost every second.
The most humorous example is Google executive Marissa Mayer who a few minutes ago tweeted out her total failure of the exam to her 35,000 followers. “My Twifficiency score is 0%. What’s yours?,” Mayer tweeted. Something tells me she wouldn’t have tweeted the absolute failure on purpose.
What is Twifficiency? It’s a score based on how many people you follow, how many people follow you, and how often you tweet. In other words, it’s yet another meaningless metric that is attempting to trick you into thinking you’re using Twitter wrong if you don’t have a good score. Mayer is actually on Twitter and uses it somewhat regularly, which is more than you can say about most high-profile executives. And yet, she got a 0 percent on the exam. Why? Who cares.
Update: Mayer quickly followed up with a tweet:
Lesson learned! RT @adamrofer my twifficiency is “I don’t trust them to tweet on my behalf”
Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.
Marissa Mayer is CEO of Yahoo. Previously as a VP at Google, Marissa Mayer led the product management and engineering efforts of Google’s local, mobile, and contextual discovery products including Google Maps, Google Maps for Mobile, Local Search, Google Earth, Street View, Latitude and more. At 36 years old, she was also the youngest member of Google’s executive operating committee. During her 12 years at Google, Marissa led product management and design efforts for Google web search, images, news,...