Google’s app store for the web is almost ready for business.
Gaming portal 1Up.com has detailed a presentation given by Google developer advocates Mark DeLoura and Michael Mahemoff at GDC Europe that contains new details about the Chrome Web Store — a feature first announced at Google I/O that will allow users to purchase web applications from their Chrome web browsers. During their talk, the Google employees revealed that the Web Store is going to (probably) launch in October, and they gave more details on how the web store’s payments would work.
One key piece of news: when the Web Store was first announced, Google VP of Product Sundar Pichai indicated that there would be a standard 70/30 (developer/Google) split — the same as on Apple’s App Store and Android Market. However, the slides from the 1Up report say (in bold text, no less) that Google will take only a 5% “processing fee”, with no additional revenue share.
This is a very interesting change, because it means that developers now have a strong incentive to develop and promote the web versions of their applications over their native counterparts. Google may make less money from this in the short term, but if it helps the web win out over native apps then it’s a decision that will pay off for Google in a big way.
The slide also indicates that the store will launch with support for free trials, subscriptions, and other in-app payment platforms. At launch you’ll be able to purchase apps from anywhere in the world using Google Checkout, but only with US dollars (multiple currencies and in-app transactions are slated for the first half of 2011).
Also interesting: applications will be auto-approved and published “most of the time” (the report doesn’t indicate what the exception to the rule might be). Each application profile will include customer reviews including those left by your friends.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...