“We’re planning to ramp up the advertising platform,” Twitter writes in an email today. That shouldn’t be too surprising, but they’re also announcing some key hires in order to make that happen.
Dan Coughlin is joining Twitter from Facebook, where he spent the past four years. He will be the new director of sales for the Eastern (U.S.) region. Meanwhile, Amanda Levy is joining Twitter from Yelp, where she spent the past five years. She’ll be the new director of sales for the West (U.S.) region.
Coughlin was previously the director of media sales at Facebook, and before that did the same work for Yahoo for five years. He’s also worked at MarketWatch and DoubleClick. Levy oversaw West Coast sales for Yelp — and she was actually their first salesperson (and 10th overall hire). By the time she left, she was managing a team of 100 people, Twitter says.
Obviously, both seem to be pretty impressive hires for Twitter. AdAge got a bit more information about what their specific roles will be. Notably, both will be reporting directly to COO Dick Costolo and will be working on building out the “Twitter Promoted Products” area of the service — the area consisting of Promoted Tweets and Trends. But more interesting may be what Twitter is planning besides those two products in terms of advertising. The service has made it clear that they’re open to all kinds of experimentation in a bid to make money. One of those is their Earlybird Offers.
Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post updates 140 characters long. Twitter “is a real-time information network that connects [users] to the latest stories, ideas, opinions, and news.” The service can be accessed through a variety of methods, including Twitter’s website; text messaging; instant messaging; and third-party desktop, mobile, and web applications. Twitter is currently available in...
Facebook is the world’s largest social network, with over 845 million monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...
Another company founded in 2004 by two former PayPal employees. Yelp is a local reviews website covering the United States, Canada, the UK, Ireland, France, Germany, Austria, the Netherlands and Spain; Yelp drew an audience of more than 50 million unique visitors in March 2011. Yelpers have written more than 18 million local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists.
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