Google Buys Slide for $182 Million, Getting More Serious about Social Games*

Wednesday, August 4th, 2010

Sarah Lacy writes for PandoDaily, a news site which she founded. She is also an award winning journalist and author of two critically acclaimed books, “Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0” (Gotham Books, May 2008) and “Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos... → Learn More

We’ve just learned that Google has agreed to buy Slide for $182 million, in a deal to be announced Friday. And sources also tell us that this is not the last move Google is going to be making to cobble together a serious social gaming and apps strategy to counter Facebook.

As we previously reported, Google invested in Zynga to form the cornerstone of Google Games, which Eric Schmidt somewhat confirmed will launch later this year.

No word on whether Slide founder Max Levchin will be joining Google or what his continuing role will be. $182 million is a nice exit no doubt, but it’s a come down from Slide’s $500 million valuation in 2008. And Levchin has said many times that success to him was Slide becoming bigger than PayPal.

Looks like it hasn’t. But it’s still possible that Levchin—who was the first investor in Slide too—is making a comparable or bigger amount personally from this sale.

[* Update: Our sources also tell us that, along with the $182m purchase price, Google has agreed to pay an additional $46m in employee retention bonuses, making the total deal size $228m. More on who made what from the deal here.]

Company: Slide
Website: slide.com
Launch Date: January 8, 2005
Funding: $78M

Slide, founded by PayPal co-founder Max Levchin, makes widgets that help people express themselves. The company took a big risk in 2006 when they gave users the ability to auto-insert slide shows into their MySpace pages and blasting bulletins out to all their friends. They did this by asking users to hand over their MySpace credentials, and doing all the hard work for them. This is a clear violation of MySpace’s terms of service, though, and most people...

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