Waze Taps Into Geo Tweets. Facebook, Foursquare, iOS 4 Come Along For The Ride

Wednesday, June 30th, 2010

MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

When it comes to mapping applications, Waze is probably the most fun one out there. It turns turn-by-turn navigation into a social experience, and a game (think: Pac-Man). It also happens to be free. And a few new features rolling out in the updated iPhone app today make it even more interesting.

The biggest new feature is the use of geolocated tweets for realtime traffic updates. One of Waze’s core features is the ability to send and get realtime traffic info as you use it in your car on the road. But that obviously requires that people use Waze to send those reports. But with Twitter integration, Waze can scan tweets sent from anywhere to find information about things like bad traffic or accidents on the road.

This is done “in a smart way — we’re only bringing in tweets relevant to traffic road conditions,” Waze’s Di-Ann Eisnor tells us. Waze is actually using a mixture of geotagged tweets and ones from relevant sources (such as the Department of Transportation) and running them through an algorithm to make sure they only show relevant ones in the app.

Twitter users can also ensure Waze will get their reports as quickly as possible by including the hashtag “#wazelive” in their tweets. And you’ll be able to see geotagged tweets on the map itself.

Another big addition to Waze is Facebook and Foursquare integration. With this new Facebook integration, you’ll be able to see your Facebook friends within Waze as they move around the map. These friends have different icons from regular Waze users to distinguish them.

With the Foursquare integration, Waze users can check-in to various places from within the app. Doing so in the correct way will unlock a “Road Warrior” badge.

But what may be the most important new feature in the iPhone app is the new iOS 4 functionality – including background location. This means that you can now use Waze even when you don’t have the app open (something which was previously possible on the Android version).

You can find the newest version of Waze in the App Store here (the new app was just approved so it may take a little bit of time to show up). It’s a free download.

Company: Waze
Website: waze.com
Funding: $67M

Waze is a mobile application that offers users a free way to get turn-by-turn navigation, while at the same time using that user data to build out its own maps.

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Company: Twitter
Website: twitter.com
Funding: $1.16B

Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post their latest updates. An update is limited by 140 characters and can be posted through three methods: web form, text message, or instant message. The company has been busy adding features to the product like Gmail import and search. They recently launched a new site section called “Explore” for...

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Company: Facebook
Website: facebook.com
Launch Date: January 2, 2004
Funding: $2.34B

Facebook is the world’s largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for the term...

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Company: Foursquare
Website: foursquare.com
Launch Date: November 3, 2009
Funding: $71.4M

Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...

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