New Adidas Wings 2.0 shoes are the next best thing to actual flying kicks

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Wednesday, June 30th, 2010


Adidas has a hit on their hands, I think — not just with these “Wings 2.0″ shoes designed by Jeremy Scott. The Star Wars line of originals was also a huge hit. Custom, short-run gear like this is blowing up — even mad designs (like these) are going to find buyers (like me). Combine expert curating with the long tail effect and… yeah. Wings on your shoes.

More pics below.

Expect these things to hit the online Adidas store (and select retail locations) on August 10th.

[via HypeBeast, Albotas, and GearFuse]

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