Foursquare has gotten some pretty big publicity before — like in Vegas. But a new Verizon commercial appears to be completely predicated around the service. Well, provided you know what Foursquare is.
As you can see in the 30-second spot embedded below, a girl is walking around a city on her Verizon Droid phone. She pulls it out of her pocket, starts walking, and immediately begins using the device. So what’s she using on it? About 6 seconds in, you’ll see she’s checking-in to a venue on the Android version of Foursquare. She keeps using her phone as she’s walking, but we don’t see the screen until 11 seconds later. What’s she doing then? Again, she’s checking Foursquare.
Now, unlike the commercial that ran on Bravo earlier this year, Foursquare is never mentioned, nor do we even see the branding here. And the main point of the commercial is that Verizon’s towers are where ever you go. But still, this type of thing indicates that Foursquare is starting to enter the mainstream consciousness. She’s not checking Facebook. She’s not tweeting. She’s using Foursquare.
This is a great thing to show investors when you’re in the midst of raising a new round.
Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...
Verizon Communications Inc. delivers broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America’s largest wireless network that serves nearly 102 million customers nationwide. Verizon’s Wireline operations include Verizon Business and Verizon Telecom, which brings customers converged communications, information and entertainment services over Verizon’s fiber-optic network.