Only a few months after the company raised $1 million in funding, Kontagent, an fbFund winner and social analytics platform, has raised $4.5 million in new funding. We’ve confirmed the funding with Kontagent’s co-founder, Albert Lai. The round was led by Altos Ventures and Maverick Capital, with participation from Larry Braitman, cofounder of FlyCast and Adify. This brings the total amount raised by Kontagent to nearly $6 million dollars to date.
Kontagent’s platform gives Facebook app developers and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social interaction and other variables. The platform provides powerful A/B testing across any viral channel (a button, an invite or a notification) that sits inside Facebook.
Kontagent also offers developers viral optimization tools to track the virality of the application on Facebook. And Kontagent offers these analytics to iPhone and web applications using Facebook Connect. Currently Kontagent’s deep analytics track over 60 million monthly active users with its analytics.
The company plans to use this additional capital to build out sales and marketing capacities as well as for research and development. Kontagent is currently actively hiring and expanding its engineering, sales and marketing teams in both its San Francisco and Toronto offices.