Clickable, the ad management platform that lets search marketers measure and track the performance of their online marketing campaigns across different search engines and advertising networks, is partnering with American Express OPEN to launch SearchManager, a product that allows small business owners to streamline search advertising and marketing.
American Express is essentially white-labeling Clickable’s platform for its millions of OPEN business customer via SearchManager. SearchManager is a self-managed solution for small business marketers who are currently doing search advertising, but are looking for a simple and more efficient bid management experience via a centralized dashboard. SearchManager provides an unified access platform to advertise via Google Adwords, Yahoo Search Marketing, Microsoft AdCenter and even Facebook Ads. SearchManager allows business owners to manage their campaigns with one interface.
The platform provides businesses with a summary of campaigns via a dashboard with key metrics, summary actions, and analysis of results and advice on potential improvements. SearchManager provides small businesses with analysis and recommendations on bids, budgeting, and on optimizing ad copy.
This is a pretty big deal for Clickable, which launched at TechCrunch40 back in 2007, has since raised over $20 million in venture funding and has former AOL CEO Jonathan Miller on its board. American Express Open has millions of small business customers using its platform, and Clickable’s advertising platform should be a useful tool to any business wanting to maintain an advertising presence online. And white-labeling its powerful campaign platform could prove to be a significant revenue stream for the fledgling startup.