iPhone 4 Up For Pre-Order — Black Only

Tuesday, June 15th, 2010

MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

Henry Ford once famously said, “Any customer can have a car painted any colour that he wants so long as it is black.” The same can now be said for the iPhone 4.

Just moments ago, Apple’s latest mobile device was put up for pre-sale on Apple’s Online Store. But as was rumored, it’s only available for pre-order in black. As the store notes, “White iPhone currently unavailable for pre-order or in-store pickup.They don’t give an estimate as to when the white one will be available, but it will undoubtedly be at some point this Summer.

Meanwhile, if you want the black one, you can pre-order it now. As expected, it’s $199 for the 16 GB version, and $299 for the 32 GB version (assuming you sign a new two-year contract with AT&T for each). The phones will be delivered on June 24, or available for in-store pick-up if you choose that option.

You can also pick up the last-generation iPhone 3GS (8 GB) for $99 now — it too will be available in stores on June 24.

Update: There are numerous reports of failures when people try to pre-order the new phone. There seems to be some sort of hang-up on AT&T’s end. But if you order the phone through AT&T’s website I’m told it’s working (but you have to have it delivered).

Product: iPhone 4
Company Apple

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Company: Apple
Website: apple.com
Launch Date: January 4, 1976
IPO: February 12, 1980, NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod (offered with...

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