The Interactive Advertising Bureau (IAB) today announced that it has formed the Tablet Task Force, a group comprised of publishing and interactive industry executives, in order to “help create an infrastructure that would support a variety of rich new advertising opportunities for the emerging technologies of tablets and e-readers”.
Also noteworthy: the IAB actively tries to kill the “myth” that lack of Flash support on the iPad is going to be a problem for advertisers, saying it “incredibly intensive on any computer to run, burning through batteries faster”.
“The programming language HTML5 used by most new browsers, can do almost as much as Flash without the power drain. Advertisers simply need to start creating ads in HTML5, rather than Flash.”
Adobe will be pleased.
The announcement of the new Task Force and industry report was made at IAB Innovation Days, a two-day event that coincides with Internet Week, the annual week-long series of events spotlighting New York City’s role as a leader in the digital and media industries.
The preliminary objectives of the Tablet Task Force, according to the press release, are to explore and define comprehensive best practices in the area, build an infrastructure for ongoing growth and provide guidance on the development of ad standards that enhance the “lush consumer experiences” that these devices promise.
For your background, the IAB is comprised of more than 375 media and technology companies, who are responsible for selling 86% of online advertising in the United States.
Who knew its objectives included helping Apple sell even more iPads and advance the use of HTML5 by advertisers?
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactiveâ€™s share of total marketing spend, and of its membersâ€™ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive...
The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and...
Adobe Flash (formerly SmartSketch FutureSplash, FutureSplash Animator and Macromedia Flash) is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast. More recently, it has been positioned as a tool for “Rich Internet Applications” (“RIAs”). Flash manipulates vector and raster graphics to provide animation of text, drawings, and still images. It supports bidirectional streaming of audio and video, and it can capture user input via...