But as Clickz this morning wrote, social networking site Facebook has shot up the rankings, too. With 41,335,000 unique U.S. viewers in April alone, the site is no match for Google Sites (which includes YouTube and Google Video), as the leader of the ranking for top online video properties in the United States boasts a combined viewership of more than 136 million users per month. But its growth rate is worthy of some attention.
Facebook is climbing the rankings fast enough: comScore pegged its number of unique U.S. viewers at 13.3 million in April last year, so that means its viewership more than tripled in a year, according to the audience measurement firm.
Thus, Facebook has quietly nestled itself in the number 5 spot, just behind Yahoo Sites, Fox Interactive Media and Vevo. According to comScore, Facebook videos currently draw a bigger audience than known names like Microsoft, CBS, Hulu and Viacom.
Even if surprisingly few videos get viewed by users on average (5.6, compared to 96 on Google Sites and 24.7 on Hulu), the site seems poised for growth in this segment. With more than 400 million active users, the site could soon surpass Yahoo and Fox as one of the leading video destinations on the Web as far as the United States goes, and will likely fight a hard battle with Vevo for the number two spot in the rankings.
And as Clickz points out, a lot of the video content currently available on Facebook comes in the form of embedded YouTube units, but comScore counts views of those to Google Sites, so Facebook’s role in delivering video content to users is larger than the numbers actually suggest.
It would probably also help to stop hiding the ‘video’ page under the ‘Photos’ tab, which makes zero sense to me.
Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...
“comScore is a global Internet information provider to which leading companies turn for consumer behavior insight that drives successful marketing, sales and trading strategies. comScore’s experienced analysts work closely with clients to identify their business objectives and determine how they can best apply and benefit from comScore’s vast databases of consumer behavior. comScore maintains massive proprietary databases that provide a continuous, real-time measurement of the myriad ways in which the Internet is used and the wide variety of activities that...