• Bit.ly Links Now At 4.7 Billion Clicks A Month As Yahoo, MySpace And Others Go Pro

    Mg Siegler

    MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

    Thursday, June 3rd, 2010

    There are over 150 million clicks on Bit.ly links each day. The amount of data running through the service is massive, and continuing to grow at an incredible pace. But we’ve known that for a while. Just as impressive may be what Bit.ly is doing with its premium service, Bit.ly Pro.

    Today, the service is announcing some of the huge names across the web have signed up to use Bit.ly Pro. Yahoo, MySpace, The Huffington Post, Politico, Pepsi, NPR, Scribd, Toys”R”Us, CSPAN, Dailymotion, IMDB, the New York Times, Bravo, Mozilla and Amazon have all joined in recent months. We started using the service shortly after it launched in December — those tcrn.ch you see all run through Bit.ly Pro.

    There are now over 12,500 publishers and brands using the Pro version of the service, Bit.ly says — that’s more than double the number they released just two months ago. All told, there are over 1.7 billion monthly uniques for these Bit.ly Pro users.

    Overall, Bit.ly hit 4.7 billion decodes (their term for clicks) in May. That’s nearly double what it was just this past February. The service is now the 76th most visited site on the web, according to DoubleClick.

    Bit.ly is also announcing a new partnership today with Webtrends. Later this Summer, Webtrends will start incorporating Bit.ly data into its analytics packages.

    Company: bitly
    Website: bit.ly
    Launch Date: 2008
    Funding: $30M

    bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through our website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the bit.ly blog. Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location...

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