Google Previews Chrome Web Store — An App Store For The Web (If You’re Using Chrome)
MG Siegler
May 19, 2010

Today at the Google I/O conference in San Francisco, Google showed off a preview of a major new product: the Chrome Web Store. Yes, this is an app store for the web.

As you can see in the images below, those big icons are all web apps. This is where the apps you choose in the store with reside. In the store itself, you will see a gallery full of these icons (much like the Chrome Extension gallery, or the Chrome Theme gallery). You can see ratings for the apps, as well as reviews. But perhaps most importantly, developers will be able to charge for these apps.

Developers care about monetization. But they need more than just advertising,” Google VP Product Sundar Pichai said on stage. With the Chrome Web Store, Google has simplified the process of buying apps on the web. Once you sign in to your Google account, apps are just one click away (presumably using Google Checkout). From there you can say, buy Plants & Zombies, the very popular game in Apple’s App Store. But this runs all on the web in Chrome, thanks to Flash. You can run the game full-screen as well.

Another game is Lego Star Wars. This game is run through Chrome’s use of native client (so developers can use native code to develop for the web). This is a full 3D game, built using rich HTML5 APIs.

There will also be apps in this store based around content. This means that magazines and periodicals will be coming to the store — and they’ll be able to charge for them. Sports Illustrated showed off its web app on stage.

As an example of pricing, Google showed that MugTug Darkroom (shown below) will be $4.99.

But this exciting new store comes with another cost: you have to be using Chrome to use this store. It will be built right into the Chrome browser starting soon — and yes, into Chrome OS when that is launches later this year. But these web apps will be able to work on other browsers, Google says. It’s just that you have to get them through the Chrome Web Store, apparently.

This store just made Chrome OS a lot more interesting — to be developers and users. Google is attempting to take the currently popular idea of one-click app purchasing and translated it to the web. This is a direct shot at both Apple and Microsoft.

Here’s some more info from Google:

Are applications in the Chrome Web Store different from other web apps?

No. Web apps listed in the Chrome Web Store are regular web applications that are built with standard web tools and technologies. The same web applications will run in other modern browsers that support these technologies.

What’s the advantage of “installing” an app from Chrome Web Store?

When Google Chrome users “install” a web application from the store, a convenient shortcut is added for quickly accessing the app. Installed web apps can also request advanced HTML5 permissions. For more information, read the preliminary documentation about installable web applications in Chrome.

How will I add my web application to the store?

We will invite developers to start adding their web apps later this year before the Chrome Web Store opens. To find out how to prepare your web app for the store, read our preliminary documentation and join our developer discussion group.

When is the Chrome Web Store opening?

The Chrome Web Store will be available for users and developers later this year. Subscribe to our developer discussion groupand the Chromium blog for updates.

Here’s the app page for installed apps in Chrome:

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  • GoogleIt

    Promising stuff!

  • http://www.mutantinnovation.com Thomas Bliss

    Am I wrong in assuming this is big news for ChromeOS? While positive for the all reasons Apple's App Store is successful, isn't a computer's main source of applications coming from an app store like this a little scary. Apple already receives incredible flack for being so controlling. Do we want to be under similar heels? It could be structured like a Linux repository though. My conclusion: we need more details!

  • http://www.google.com/profiles/Strodtbeck.C Strodtbeck

    Seems like everyone is developing an app store, Apple, HP, Google, MS, etc. . . seems like the new way to find software. . . no more searching or going to sites that give good reviews lol

  • mpuma

    Remember the Net Neutrality picture we all hated, reality check its now wearing a costume. $.99 for a flash game I used to get on Addicting Games for free? Thats gone. There are deeper implications of all of these App Stores, they were fine for phones but dont try to integrate them with the web.

  • SimonSays

    Why don't your headlines for the Apple's App Store don't read the same way as this one? "Blah Blah Blah Apple App Store (If You're Using an iPhone)" ??

    So lame.

  • CDugD

    A middle-man for the internet?

  • josh

    Blah. Will never take off for mainstream, and will be a geeks-only thing.

    Move along…

  • Michael

    Since when using Chrome is a cost?

  • Mike

    You might want to include this link!https://chrome.google.com/webstore

  • http://www.mattvarney.com Matt Varney

    I wouldn't consider Chrome Web Store requiring chrome as a cost, but using chrome itself as well as other free software does have costs.

    Consider Open Office. Much of the business world uses Microsoft Office. Changing users over to Open Office would require both IT time in physically changing the software, as well as training time, showing users how to actually use the software.

  • http://www.breadmarket.co.uk mark

    am a little confused; most of these things can already be done in the browser i.e. Gmail, games, and HTML5 is meant to make things even better, why the need for Apps?

  • Rob

    The difference is that the iPhone is locked down. Unlocking aside, if Apple doesn't approve an app for distribution, it will never run on an iPhone.

    On computers, there is no authority that has this power. You can get your flash games from one of the hundred flash game sites (none of which have to be approved by anyone), or download a native game from steam or download.com or pick it up at Best Buy, etc.

    Worst case: if Google abuses its authority (which seems highly unlikely to me), then don't use their App store. Go get your apps wherever else you want.

  • Rob

    This isn't related to net neutrality. Google isn't banning your access to addicting games nor are they charging your ISP money when you load the page in Chrome. All this is doing is giving developers another way to distribute their software.

    Ultimately, the decision to use the chrome app store will be made by the software developers. If for some reason you are opposed to a new distribution medium, then I recommend you contact the people who write the games you like to play, and let them know they will no longer get your money/ad views if they use the chrome app store.

  • AndrewFoose

    If i can get an app for free right now, it better still be free when ths rolls out minstream.
    If I have to pay for a gmail app I won't gt it. If I have to to get gmail I will get a hotmail account.

  • http://twitter.com/britishcoder @britishcoder

    It's not a new kind of application, merely a clarification. The term 'web site' is usually inaccurate these days. Any of those sites that connect to a database(or, for that matter use javascript) to do something dynamic are web applications.
    This new store is simply a central place to showcase the best out there and make it easy to find them.

  • John

    This is all in preparation to Google Web OS.

  • http://hockeybias.com hockeybias

    ick.

  • http://twitter.com/britishcoder @britishcoder

    Chrome OS.

  • http://twitter.com/britishcoder @britishcoder

    Of course you won't have to suddenly pay for Gmail if you currently use the free version. Talk about stupid. All it is is a central place to discover web applications. There's no way anyone(especially Google) would suddenly charge you when what they want is you to just use the application.
    Of course though, if there was an awesome game out there that charges, they should absolutely still charge when this launches.

  • http://twitter.com/dennisvictor @dennisvictor

    Simplicity. What makes the App Store so ingenious is that it's simple and transparent, whereas the game – for many, but probably not the majority here – can quickly be confusing and overwhelming.

    Having an App store makes it much easier for the casual webuser to find what he or she is looking for.

  • Kevin

    Because everyone knows that the Apple App Store only has apps for iPhones and related devices.

    Your complaint is a little premature. This is the first announcement of the Chrome Web Store. I think we can all use an initial introduction. If TC continues to add the parenthetical to every post about the Chrome Web Store in the future, you may have something to gripe about.

  • Kevin

    eek.

  • Dom

    Google has finally lost the plot.

  • http://www.facebook.com/paramendra Paramendra Kumar Bhagat

    The browser environment is where it has to happen.

  • http://www.google.com Person

    heirin lies the downfall of google, the bloated company with money thrown about in the wrong direction.

  • http://www.facebook.com/jeremyjcastro Jeremy Castro

    Maybe this concept of web apps will help push away our dependence on URLs, which I think tend to limit the web in many ways.

  • d-d

    yeah, looks like a new way of googling things in the net. I guess Google will charge small fees for each dwonload proably. So a kind of alternative for paid adverts, too. Might work, at least to some degree. The first one – if does it right – can get some nice cash in this model, even more if nicely integrated with mobile versions.

  • Marc

    You hit the nail on the head. This may or may not be a good thing however. Also, It has me wondering if adwords will take a hit from less google searches and more app store searches.

  • CarlsBad

    Lego Star Wars was not made using 'rich html5'!! Are you f'ing kidding me??
    It was made using Unity3D.

  • ShinyBob

    How to make HTML5 sound awesome, lie!

  • http://4shared.com Dmitriy

    4shared is future online hard drive for cloude OS's. As well as its supported by iphone and symbian

  • http://twitter.com/BluePojo @BluePojo

    This is what Synaptic could have been if it took a more user-experience centered approach.

  • Julius

    LEGO Star Wars was made using Unity3D, not HTML5!! By the way, it was created by Three Melons, from Argentina. Both of these facts deserve being mentioned in the article.

  • http://intensedebate.com/people/reneeswifts reneeswifts

    Google Now has an App store? Now that's more like it.

  • http://twitter.com/superlinkx @superlinkx

    Actually, the web store will start on Google Chrome and will expand to other browsers once the technical issues are worked out. This will essentially become a repository of web applications available to just about any device with a compatible browser. This is the "Mother of all App stores" so to speak. This will be a one stop shop for any app you need and it will allow you to use that app across devices and platforms. There will still be a need for Android, Blackberry, iPhone, Windows, Mac, Linux, etc. apps, but this will allow for easy monetization and discoverability of great web apps that fit people's needs. Google has lots of projects, but they also have a lot of engineers. Google is much more dynamic than most companies, and is in fact almost a conglomerate of smaller companies working under the same name. All their services can be compatible because they are technically owned under the umbrella of Google, but each department does its own thing. This is what has made Google great. If they stay on the track they are on, they will be fine. If they start locking things down, then there will be problems.

  • http://intensedebate.com/profiles/nusret1 yuregininsesi

    Seems like everyone is developing an app store, Apple, HP, Google, MS, etc. . . seems like the new way to find software. . . no more searching or going to sites that give good reviews lol

  • http://twitter.com/SMOK333 @SMOK333

    Wow.. interesting,, will be waiting for it despratly…
    i wish i knew the these programming stuff… but luckyly i have Softhouse… :)
    This is great chance for all developers to cash their own softwares…..
    Google is king as welways…!

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