As you’re likely well aware by now, yesterday, Adobe launched an ad blitz to blanket both online and print media with a message that they love Apple. The weird, passive-agressive idea was a more or less a response to Apple CEO Steve Jobs’ post with his thoughts on Adobe Flash a few weeks earlier. While the Internet has come up with some (very funny) joke responses from Apple back to Adobe, we didn’t actually expect Apple to respond to this latest manuever. But actually, they sort of have.
Now, it may be a complete coincidence, but the timing is interesting, to say the least. This morning, Apple starting emailing its customers to let them know that “Adobe CS5 is here.” This is of course Adobe’s expensive graphic editing suite that is very popular among Mac users, particularly those in graphic design (an industry where Macs generally dominate). It contains programs such as Photoshop, and yes, even Flash.
So, whether they meant to or not, Apple has today sort of responded to Adobe’s latest message by more or less saying that they love Adobe too. Is this a peace offering? A subtle attempt at manipulation? Or just a coincidence? Hard to say.
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
Adobe Systems Incorporated is a diversified software company. The Company offers a line of business and mobile software and services used by professionals, designers, knowledge workers, high-end consumers, original equipment manufacturer (OEM) partners, developers and enterprises for creating, managing, delivering and engaging with compelling content and experiences across multiple operating systems, devices and media. Adobe distributes its products through a network of distributors and dealers, value-added resellers (VARs), systems integrators, independent software vendors (ISVs) and OEMs, direct to end...
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