We scooped this news last week but it’s official. Brand tracking application Scout Labs has been acquired by social CRM company Lithium Technologies, according to a blog post on Scout Labs’ site. We initially reported the acquisition price to be in the $20 million – $25 million range, in a stock and cash transaction.
We first covered Scout Labs in late 2007 when it was still in private beta. More recently the startup updated their UI and improved on the product. It’s one of the more compelling tools in helping brands and companies track and monitor what is being said about them on the web. Plus, its pricing model was affordable for both large and small businesses.
Lithium Technologies was founded in 2001 and focuses on a broader range of social CRM solutions. To date though their product suite has focused on retaining and communicating with existing customers.
In the blog post announcing the acquisition, CEO and founder Jennifer Zeszut wrote that together, Scout Labs and Lithium will “create a true Social CRM platform with a lens on the whole customer.” Existing Scout clients will still be able to use the product at the same affordable prices, but now its application will gave the ability to include much more data for clients.
Scout Labs is a powerful, web-based application that finds signals in the noise to help your team build better products and stronger customer relationships. Scout Labs is a product company, not an agency. They provide cutting-edge technology and a collaborative platform for companies and their agents to listen to customers and engage with them out across the Internet. With Scout Labs, users can: Know when to tune in and what’s most important to pay attention to Hear what customers love and hate...
Lithium helps top brands find online and mobile social customers, understand their influence, and build lasting relationships. The Lithium Social Customer Suite offers comprehensive social monitoring, creative customer experiences, and actionable analytics across millions of blogs, forums, and social networking sites. Our technology is proven in high-volume, growth environments and provides security, open and custom APIs, and multi-language support. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider...
Sponsored Ads
Sponsored Ads
Sponsored Ads
San Francisco, CA
