Evernote Zooms Past 3 Million Users

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If there is something everyone needs help with now and then, it is remembering stuff. Evernote does that very well via the iPhone, the iPad, Android phones, Blackberries, Windows PCs, and the Web. It just crossed the three million user mark in about 60 percent of the time it took to get to two million. Evernote took 447 days to get its first million users, 222 days to get to its second million users, and 134 days to get to its third.

Evernote lets you take pictures of things with your phone camera or clip pages on the Web and stores them in a searchable, chronological tape of geo-tagged notes. A full 79 percent of its daily mobile usage is on the iPhone OS, including the iPhone itself (63 percent), the iPod Touch (7 percent), and the iPad (9 percent). Android makes up 12 percent of daily mobile usage, and Blackberry is only 2 percent. On the desktop, Windows rules with 49 percent of daily desktop usage, followed by the Mac client (38 percent), and the Web (13 percent).

The key stat for Evernote’s business is how many people it can convert to its premium service, which costs $45 a year for more storage and features. There are now 59,000 paying Evernote subscribers, up from 35,000 when there were two million total users. It is still a modest number, but it is steadily growing and the conversion rate keeps getting better. But in order to justify the $25.5 million investors have put into the company, it is going to have to figure out ways to get more than 2 percent of its users to pay.

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