Klout Raises $1.5 Million To Measure Influence And Authority On Twitter

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Apr 28, 2010

Klout, a startup that measures influence on Twitter, has secured $1.5 million in Series A funding from a number of investors, including Allen Morgan of Mayfield Fund, ff Asset Management, Bobby Yazdani, Nova Spivack of Lucid Ventures, Zelkova Ventures, Paige Craig, Tom McInerney, Michael Yavonditte of Quigo Technologies, and Ofer Ronen.

Klout, which recently released a new API, evaluates Twitter users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals and topics around the web. Since the company’s launch in 2008, Klout has registered over 250,000 users and over 300 API partners, including CoTweet, HootSuite, and the newly-launched Tweetup, and is handling millions of API calls a day.

The new funding will be used to scale product development and to launch a new web app that is more consumer-focused. With the large number of API partners, it’s clear that the Twitter influence startup is gaining traction, especially in third party Twitter clients. There’s always the risk that Twitter will develop its own measure of authority that can be used, but for now Klout seems to be leading the pack in terms of measuring influence on Twitter.

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http://jbnet211.wordpress.com jbnet211

Klout is a great & fun tool to see how much infuence you really have on twitter. I think it has a lot of protenteal. I`m going on it today to see if I`ve improved my score.
http://www.spankinapps.com/ Eyal – SpankinApps

Great company we love them we wish them luck with the new round.
http://barrydewar.wordpress.com Barry Dewar

It's great to see a third party raise some proper funding. Klout is pretty close to being a good metric but it still needs some work, especially in identifying different types of retweets and the way it identifies influencers.
http://Klout.com Klout Fan

Good for Klout. I've been playing around with it lately and it's fairly interesting. I'm glad they got some resources to make it better, faster, and stronger because it seemed to be overwhelmed lately. Impressed by their ability to land that much money, they must have big plans.
http://www.facebook.com/profile.php?id=100000183737733 Vishal Sanjay

Klout is a great tool!! Its nice to see companies do so much with so little funding. They can generate a lot of returns to investors.

http://www.dumblittleblogger.com/
johnny random

I always knew I was important and that the world at large was like totally interested in hearing about what I was doing at any point during the day – that is why I use Twitter, FourSquare and Blippy in the first place! But now with Klout I can *prove* that I am important as I think I am! Thank you, Klout, for validating the fact that the world hangs on my every move!!!
Jubjub

Oh come on. Don't be a curmudgeon and spoil the party.
http://www.3scale.net Steven Willmott

Congrats to Klout from the 3scale team – great stuff :)
nobs

anyone remember nova spivaks orgasmic guest article about wolfram alfa.. and how it's gonna change life and replace google.. and create hype beyond belief..which anything Spivak is involved in, implodes.. so him investing in this is great indicator to stay as far away as possible from that.
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[...] opened up their API, and now over 300 companies are using Klout, including Flowtown and Hootsuite. TechCrunch reports that since the launch in 2008 the company has over 250,000 registered users. Despite the successes [...]