The iPad Has Already Passed Android In Browsing Traffic To TechCrunch

Wednesday, April 28th, 2010

MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

The iPad went on sale 25 days ago. It’s not yet on sale anywhere else in the world besides the U.S. The 3G version, which some are waiting for, still isn’t available. And yet, according to our logs, the iPad already accounts for more traffic to TechCrunch than Android does.

I love the iPad, but even I was surprised when I saw this. The stats are for the last 30 days — and again, the iPad hasn’t even been out that entire time. Here’s a percentage breakdown of which OS visitors to TechCrunch have been using in the past 30 days:

  1. Windows – 59.68%
  2. Mac – 27.78%
  3. iPhone – 5%
  4. Linux – 3.72%
  5. iPad – 1.18%
  6. Android – 0.99%
  7. iPod – 0.67%
  8. (not set) – 0.54%
  9. BlackBerry – 0.28%
  10. SymbianOS – 0.07%

Now, it’s perfectly possible that the iPad numbers are padded a bit simply because a ton of people just got the device and are trying it out for the first time and TechCrunch is a logical first stop (we hope). But 0.99% is actually the highest Android has ever been — up 0.11 from its previous record last month. The fact that the U.S.-only iPad contributed more traffic to TechCrunch in its first 25 days than Android (a platform which is 18 months old and available around the world) ever has in any month is impressive anyway you slice it.

And if we just shift the data to start on April 3 (when the iPad went on sale), the iPad’s percentage jumps to 1.5%. (Android moves up slightly to 1.03% in that timeframe.)

The other number that stands out here is just how many TechCrunch readers use the iPhone to read the site. At 5%, it blows away Android. This is somewhat surprising given the report by AdMob yesterday that Android has passed iPhone web traffic in the U.S. Though, the validity of those numbers has been disputed.

It’s also not exactly clear what “iPod” is. The logical guess is the iPod touch, but that runs iPhone OS, so wouldn’t it just be listed under “iPhone” as well? On the flip-side, the iPad also runs iPhone OS (though a different flavor (3.2) right now than any other iPhone OS device), yet it has its own category. So let’s assume “iPod” is the iPod touch. That means that all the iPhone OS devices put together account for 6.85% of all TechCrunch readership in the past 30 days. That’s more than Linux, Android, BlackBerry, and Symbian combined.

Product: iPad
Website: apple.com
Company Apple

The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The 3G is provided by AT&T, but comes unlocked with microsim cards on the GSM network. The 3G does not require a long-term contract. The iPad is a line of tablet...

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Product: Android
Website: code.google.com
Company Google

Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...

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Product: iPhone
Website: apple.com
Company Apple

Apple’s iPhone was introduced at MacWorld in January 2007 and officially went on sale June 29, 2007, selling 146,000 units within the first weekend of launch. The phone has been hailed as revolutionary with its bundle of advanced mobile web browsing, music and video playback, and touch screen controls. The iPhone is exclusively carried on the networks of both AT&T and Verizon in the U.S. An iPhone can function as a video camera (video recording was not a standard feature...

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Company: TechCrunch
Website: techcrunch.com
Launch Date: November 6, 2005

TechCrunch, founded on June 11, 2005 by Michael Arrington, is a network of technology-oriented blogs and other web properties.

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