One of the biggest conundrums in realtime search is how to show more than just the most recent results. Sometimes you want context or the ability to see the most important status updates about a specific topic, but if the results go back too far they are no longer realtime. The various realtime search engines and Twitter itself are addressing this issue in various ways, such as by highlighting extra-popular Tweets up top and then flowing the rest chronologically below (that is Twitter’s own method). Bing is starting to pull in realtime results into the main search results and showing the most Tweeted links for given keywords.
Google is going a different route by adding a timeline view of realtime updates. The feature is rolling out over the next few days, and includes more than just Twitter updates. (It will be under options, when you click the “Updates” link). Until then, you can check it out here.
The timeline lets you go back in time to see what people were saying about any particular topic. It searches updates on Twitter, Facebook, Buzz, and MySpace. It is an attempt to recreate the conversation which occurred at a specific point in time about any topic.
For instance, you can see when all the chatter erupted on about the most recent flap between Apple and Adobe over Flash on April 8.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.
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