Twitter’s long awaited new advertising platform launches tonight, we’ve heard from a source briefed on the project. The model? It’s very much like Tweetup product that launched just last night – think Google Adwords for Twitter searches and hashtags, and advertisers can bid on individual keywords. Update: Multiple reports confirm that Twitter’s ad platform is about to launch — see our full details here.
Sponsored (or, paid) Twitter messages will appear above normal search results, says our source. And there may be an “Adsense” syndication format as well that third parties like Seesmic, TweetDeck, etc. can tap into for a revenue share.
We were not briefed on the the new platform but we’ve heard that others were, there may be more details coming out shortly. The product will officially debut at Twitter’s Chirp conference on Wednesday.
It was about a year ago that we said it was time to start thinking about Twitter as a search engine with search monetization mechanics. That’s the monetization model Twitter is betting on.
Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.