We had some fun yesterday for April Fools day, fake-covering the launch of the New York Times iPad app by replacing some words of an article in the paper published back in 1996 upon the launch of its first Website.
Now, the company has introduced its iPad app for real. It’s free and both advertiser-sponsored and advertising-supported, but there’s also a “full, paid app” in the works.
Screenshots of the app had already surfaced yesterday, first on MacStories.
The iPad application is dubbed The New York Times Editors’ Choice app (iTunes link) and offers a selection of news, opinion and feature articles chosen by Times editors that can be downloaded automatically to the tablet device. It delivers two pages of content with the top eight to ten articles in latest news, business, technology, opinion and feature sections with accompanying videos and photo slideshows.
The app is free of charge, but the launch was sponsored exclusively by Chase Sapphire and Medialets took care of the advertising part of the equation: a full-page vertical and horizontal interstitial ad.
Features of the application include (straight from the press release):
Simple navigation – read articles and view videos and slideshows with ease using the iPad’s sophisticated navigation capabilities and cutting-edge multi-touch screen.
Offline reading – download and sync articles and images to iPad device for viewing offline or in airplane mode.
Share options – e-mail articles to friends from the app.
Interestingly, The Times said there’s also a paid app forthcoming, but wouldn’t detail the price or what people would be paying for exactly.
Presumably, the paid iPad app will let people access the full array of digital content the NYT has to offer rather than only articles hand-picked by its editors. A lot will depend on the price, but I assume the paid app won’t come with advertising.
Would you pay for a NYT app if you had an iPad? How much would you say is too much?
Read our full list of the best iPad apps at launch here.
The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and...
“The New York Times Company, a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.” (Source: New York Times)
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