• Loopt Pulse Bets That Location On The iPad Is About Planning

    Friday, April 2nd, 2010

    MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

    Location is all the rage right now. The iPad is all the rage right now. So it makes sense that when you combine the two, you’re going to get something awesome. But there’s just one little problem. The iPad, with its 9.7 inch screen is way too big to fit in your pocket. To take it with you, you’ll have to carry it in a bag of some sort. And you’re probably not going to whip it out in the middle of the street and start using it. So Loopt has built a new location app specifically tailored to the different iPad experience. Or, at least what they think the iPad experience will be.

    Founder Sam Altman believes that people are most likely going to use the iPad sitting around their homes or hanging out at local coffee houses, like Starbucks. If that’s the case, it means that the iPad may be better suited for planning events around location, rather than actively participating in location. With Loopt Pulse, you load up the main screen to see where you are and everything that’s going on around you. On the left side of the screen you get a list of places, and on the right, you can see each of those places on a map and more details about them.

    These featured places appear because a lot of Loopt users liked the place, or are currently there. Or maybe the place has positive reviews in the local paper. You can also sort by events and friends. On the friends tab, you only see places that your Facebook friends like (you connect via Facebook Connect). “To most users we’ve spoken to, that’s the recommendation they care about the most,” Altman says.

    But Loopt also wanted to take advantage of the iPad’s big, beautiful screen, so they also built a new feature that allows you to browse local places by pictures. As you can see in the second screenshot below, you can flip through pictures of different places like a book.

    Loopt Pulse is already live in the App Store alongside all the other initial iPad apps. And actually, Apple is already promoting the app on the main page of the App Store. This type of promotion is crucial when it comes to making or breaking an app. Loopt knows this well as it got off to a quick start in 2008 when it launched on stage at Apple’s App Store unveiling event.

    You can find Loopt Pulse here, it’s a free download.

    Read our full list of the best iPad apps at launch here.

    Company: Loopt
    Website: loopt.com
    Launch Date: January 1, 2005
    Funding: $32M

    Loopt is a social service that connects people to their community. Loopt’s mobile application and website give users the inside scoop wherever they go – tapping into local intelligence about places, making it easy to find friends and track down the best deals. Devices with Loopt include iPhone, iPod Touch and Android. Loopt has more than five million registered users in the U.S. and offers a variety of intuitive privacy controls to its users. Loopt is based in Mountain...

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    Product: iPad
    Website: apple.com
    Company Apple

    The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The 3G is provided by AT&T, but comes unlocked with microsim cards on the GSM network. The 3G does not require a long-term contract. The iPad is a line of tablet...

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