GOOD, the company behind the integrated media platform for “people who give a damn”, has added some serious weight to its leadership team with the addition of three high-profile advisors.
The company announced today that YouTube co-founder and CEO Chad Hurley (GOOD uses YouTube to power its video channel) and Chief Marketing Officer and President, Joint Ventures, PepsiCo Beverages America Jill Beraud have joined GOOD’s Advisory Board.
Also signing up as an advisor is founder and CEO of DonorsChoose.org Charles Best.
“Their unique insights and diverse experience will enable us to position ourselves for continued success and achieve our company mission, which is to celebrate and enable individuals, businesses and nonprofits pushing the world forward,” said Craig Shapiro, President of GOOD (he was formerly Head of Content Strategy & Acquisition at HELIO, Virgin Mobile USA).
In other news, GOOD recently formed a strategic partnership with GoodSearch whereby the two entities will combine their traffic under the GOOD umbrella – generating over four million unique visitors on a monthly basis.
GOOD recently secured a “single digit millions” funding round from co-founder and CEO Ben Goldhirsh and a number of angel investors including OLPC’s Nicholas Negroponte, in an effort to solidify as the go-to media platform for people who want to live well and do good.
GOOD is an integrated media platform for people who give a damn. Offering content, experiences, and utilities to serve this community, GOOD stands as independent media in the form of a bold, visually stimulating website and magazine that blend wit and relevant information. Their mission is to do the most good. Launched in September 2006, the company has garnered praise for its unique editorial perspective and fresh visual aesthetic and is quickly emerging as a significant new voice in our...
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