For the past few years, being the “Twitter for FILL-IN-THE-BLANK” has been a popular trend among startups. Now, we’re starting to see a shift. Several new startups are launching as the “Foursquare for FILL-IN-THE-BLANK.” And big brands are actually starting to take notice.
Miso is an iPhone app that incorporates the “check-in” idea with watching movies and television shows. So, for example, if you’re watching that NCAA Tournament this weekend, you can check-in to let your friends what you’re doing. You can then send these check-ins to Twitter, Facebook, or yes, Foursquare, checking you in there in the process (assuming you’ve also attached an actual location to your movie/TV show check-in).
But plenty of other services now are predicated around the check-in idea. What makes Miso the Foursquare for entertainment viewing, is that you earn badges for your check-ins. The idea has already attracted the interest of big-time brands, such as MGM Studios, which decided to strike a deal with Miso for its new movie Hot Tub Time Machine.
Miso has made a special badge for the movie that you’ll get if you check-in to the movie. This is similar to the deals Foursquare has been signing with big brands, such as Starbucks, which gives users a special barrista badge if they check-in at Starbucks.
Currently, there is nothing special beyond the badge you get for checking-in at the movie, but eventually the plan is that these types of check-ins could unlock special content from films, for example. There could also be sweepstakes you could enter by checking-in.
Other apps, such as Hot Potato, also incorporate the idea of checking-in to events rather than just places.
Miso is the latest app by Bazaar Labs. Their first app, FlixUp!, a sort-of Rotten Tomatoes for movie talk on Twitter, launched at our Realtime Crunchup last Fall.
You can find Miso in the App Store here. It’s a free download.
Miso is a 2nd screen experience that makes watching TV more fun and social. It’s available on the iPhone, iPad, Android, and Web. Miso lets you check-in to your favorite shows and episodes to unlock fun, virtual badges, earn points, and compare with your friends to see who is the biggest fan! Connect Miso with Facebook and Twitter to automatically and instantly share what you’re watching with your friends. See what other Miso users are watching and check-out the hottest...
Miso is a 2nd screen experience that makes watching TV more fun and social. It’s available on the iPhone, iPad, Android, and Web. Miso lets you check-in to your favorite shows and episodes to unlock fun, virtual badges, earn points, and compare with your friends to see who is the biggest fan! Connect Miso with Facebook and Twitter to automatically and instantly share what you’re watching with your friends. See what other Miso users are watching and check-out the...
Seattle, WA
San Diego, CA
Menlo Park, CA
Boston, MA
Berlin, Germany
San Francisco
