Some people don’t like the idea of Google having any data about them. Unfortunately, if you visit a site tracked by Google Analytics (and chances are you hit several each day), you have no choice. But soon, you might.
Google is testing a browser-based opt-out solution for Google Analytics, they briefly note today on the Google Analytics blog. Specifically, this would be a “global browser based plug-in to allow users to opt out of being tracked by Google Analytics.” They note that engineers are finalizing and testing the funtionality.
How exactly this will work globally across all browsers remains to be seen. While Firefox and Chrome allow for easy use of plug-ins, Internet Exploerer and Safari are a bit more complicated. Still, if you’re a user who really cares about Google not tracking this information about you, it will probably be worth it to you to install this thing.
Of course, the other question is what this means for site owners. While it’s unlikely that a lot of users would install something like this, what if they did? That could drastically cripple the entire point of Google Analytics.
[image: Paramount Pictures]