Google denied "Nexus One" trademark

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So in 2008, a company called Integra Communications filed for a “Nexus” trademark having something to do with voice and data telecommunications. Along comes Google a year later and files for “Nexus One.” Trademark office says no go. I’m not really surprised at this; it’s not really their job to determine which is the better or more popular product, but rather whether it is possible for the two trademarks to be mistaken for one another. Oh god! Will you have to scribble out the name of your phone now and write something else?

Nah. I mean, Cisco had a legitimate product out there called the iPhone for years, which was actually in use and still being sold when Apple dropped the iBombshell. They buried the hatchet, probably for an undisclosed sum, but nominally so they could “explore interoperability.” Whatever that means. So I think it likely that Google will call up Integra, say “name the next one something else and there’s a hundred thou in it for you” and in the meantime they’ll just leave the ™ off the Nexus One name.

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