Tonight, Google is hosting one of their Campfire One events at their headquarters in Mountain View, CA. They’re using the event to launch their new Google Apps Marketplace. This is the app store that business applications can use to reach the more than 25 million people and 2 million business that use Google Apps for their domains.
Here are the links to our extended coverage on the Google Apps Marketplace:
- Google Apps Marketplace: Instantly Connect Your App To 25 Million Users, Profit.
- Socialwok Takes A Stroll In The Google Apps Marketplace
- Web-Based Productivity Suite Zoho Finds A Place In The Google Apps Marketplace
Below, find our live notes from the event.
Vic Gundotra, Vice President of Engineering
- Two million businesses have “gone Google”
- 25 million users.
- Everything you need is now in the cloud for businesses
- Tonight we’re launching the new Google Apps Marketplace
- It’s great for developers – who get access to these 25 million users instantly
- It’s also great for users.
- It’s simple to integrate.
- Build your app. And you don’t have to use App Engine. You can use whatever you want.
- And you can sell your app in the Marketplace.
- What does Google ask in return? A one-time fee of $100. And a low 20% rev share.
- Over 50 launch partners.
David Glazer, Engineering Director
- I want to walk you through the “how” now – build, integrate, and sell.
- Google Apps now has a large and growing number of extension points (we’ll be adding more over time)
- there is a central management system
- Universal integration to Google Apps navigation system.
- We use OpenID to manage authentication. Single sign-on.
- And we use OAuth for secure access to data. The OAuth grant of trust is built into the Marketplace.
- We have a complete manifest.
- Time for a demo. Here’s a developer showing off a “hello world” application.
- Easy step-by-step process to get your application in the Marketplace.
- It might take a couple of days for the app to show up in the Marketplace when you submit it.
- A domain admin simply then clicks the “Add it now” button.
- Then just three clicks left – 1) agree to terms of service 2) grant data access (such as to your calendar) 3) enable the app
- You can even see it in the apps drop down if you’re in, say, Gmail.
- Here’s Intuit now showing how to take a real app – for payroll – to show how easy it is to itegrate.
- Intuit is the largest payroll provider in the nation.
- We usually serve small companies, many are less than 20 employees.
- Another demo, this time from Atlassian – a software development company
- You can easily embed your information inside of Gmail.
- The thing I’m most excited about is the studio activity bar.
- With this, Google Talk can be used for instant collaboration.
- All of this is available today. In fact it’s being used by 40 developers in a bus traveling from SF to SXSW in Austin, TX.
- Another demo, Manymoon – a social productivity app.
- We used open standards to convert free users to paid users.
- Everything you’ve seen so far will be live later tonight – for this next demo, it will be coming soon.
- Gmail contextual gadgets – like when a YouTube video is embedded in Gmails – soon third-parties will be able to use this.
- Here’s a demo from Appirio – a cloud solution provider.
- Glazer is now reiterating the main points about the Marketplace.
David Garrard from Google
- When I joined not only was there no Google Apps, there were no apps. Gmail launched soon after I joined.
- I joined to lead our enterprise initiative. It was the idea to take the innovation that happens quickly on the consumer side and putting it into the enterprise apps.
- Cloud computing is the right formula for that
- Three years ago we started with a modest effort. In Feb 2007 we immediately signed up 9,000 business — now we have 25 million active users and 2 million business.
- And the growth rate is accelerating.
- Higher education has really started moving towards the cloud with us.
- And it’s happening in the Fortune 500 companies. And no companies that size have gone back.
- Though it’s still not perfect, even today.
- People always ask, ‘when are going to build x or y’ the answer is we probably won’t – we want to be a platform in the cloud.
- Because of that we can put emphasis on our existing apps.
- We’ll be talking more at Google I/O (which is already sold out).
And that’s a wrap.
Socialwok (http://socialwok.com) is one of the launch partners for Google Apps Marketplace. Check out the number 1 business social networking & community management application on Google Apps Marketplace!
http://socialwok.com/marketplace
http://bit.ly/a9ApY7
Ming
Uh, Ming. In addition to spamming Techcrunch, you’re also breaking carefully crafted Google’s embargo rules on the launch. I’m not playing goody two-shoes here, but don’t you think it might be counter productive when Google sees this?
We are blogging regarding the live event.
Google had to be quick to launch their own Apps Marketplace, before Microsoft did.
But whenever Microsoft does launch its own version of a Business Apps Marketplace, it will be game over for Google.
Reactions: http://bit.ly/google-app-marketplace-reactions
Ming – it appears as though there is no way to UN-authorize SocialWok from my google app account. Am I missing something?
I certainly do not want to grant permanent access to all my google apps stuff.
Adam,
Please bring this off TC to our support pages at
http://groups.google.com/group/socialwok
Thanks.
Ming
Google’s next venture to compete with Apple iTunes. Anyways, I am looking forward for their launch.
I would think Android marketplace would be the main competition for Apple iTunes. While the Apps Marketplace is a similar type of store, by no means is it competitive; it’s a way for Google Apps users to get more use out of the cloud. If anything, it goes head-to-head against MSFT.
The race between Google and Microsoft for their share of the ‘business cloud’ is definitely heating up.
My bet is still on Microsoft coming out on top of this one, but we’ll just have to see how it plays out..
How Google is gonna fight against privacy issue comes along with this?
oh so this is actually a web app market? Very cool….so this is the start of chrome OS i guess!
It’s also being streamed at youtube http://www.youtube.com/googledevelopers
This is absolutely insane. Google is taking over the world and revolutionizing the way we do business and life at the same time.
Is it also availible for Google Apps Standard?
What about Jamcracker, isn’t that a online market place of services.
Jamcracker has a wholesale catalogue of several dozen services (see http://www.cloudcatalogue.com), and their platform enables these services to be sold, provisioned and managed from a common webstore. However we sell them thru distribution channels and service providers, who operate their own branded marketplaces using our platform, rather than selling B2C directly ourselves.
Yes, Jamcracker operates a wholesale catalogue of several dozen services http://jamcracker.com/Platform which are sold thru service providers and distribution partners from their own branded appstores / marketplaces. So it’s a services channel model vs. direct B2C sales.
Real businesses are using Google Apps. Just hours after the Marketplace went live, we have reached the top 5 of the most installed apps in the Marketplace.
Yes, I’m talking about an ERP (CRM, accounting, billing, sales and inventory) and not a cool social gadget!
Although, here’s why also I think myERP.com attracted so much attention from small businesses:
-we’re an all-in-one integrated business suite
- we’re online
- and the full version, not crippleware, is totally free (for up to 2 users)
The next generation business management suite? Google Apps+myERP.com. That’s it! :)
François
thank you post. very nice
thank you site :)