• Layar back to augmenting your reality on the iPhone after 3-month hiatus

    Wednesday, March 3rd, 2010

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Augmented reality app Layar hit the App Store in October 2009, only to be withdrawn by the eponymous Dutch developer of the program a month later due to repeated crashes reported by users.

    It’s been quiet since, but an update for the app just popped up on my iPhone (iTunes link), with the concise and crystal clear description:

    “We’re back!”

    The company claims that its Reality Browser app now features an entirely re-engineered engine, rendering the app more stable, lightweight and faster. In addition, language support has been broadened to include French, German, Dutch and Italian (with promises of more languages coming soon). The app also appears to sport a new logo.

    The startup, which recently secured $3.4 million in financing as well as a global distribution agreement with an unnamed handset manufacturer, just sent out an e-mail to its users saying that the app is available on the App Store again. In it, the company claims there are now over 400 ‘layars’ users can view through the camera browser.

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