Pollice Verso: Google Buys Awesome iPhone Email App; Kills It

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As you might have heard earlier today, Google made another acquisition — the email search startup reMail. While its topical description may make it seem like an obvious buy, there’s another layer that makes this really interesting. reMail isn’t just any email search startup, it’s a startup working to perfect email search on the iPhone. Or rather, it was.

Here’s the key part of reMail founder Gabor Cselle’s post about the acquisition today: “Google and reMail have decided to discontinue reMail’s iPhone application, and we have removed it from the App Store.” Yep, it looks like this may be another battle in the Apple-Google mobile war.

While you might assume this was a pure talent acquisition, there’s something odd: Cselle has already worked for Google in the past. On Gmail. While I’m sure Google is happy to have him back, I’m betting they’re just as happy to kill off what is hands down one of the best email applications on the iPhone — much better than the iPhone’s native email app.

As an advisor for this year’s Microsoft BizSpark Accelerator startup competition at SXSW this year, I had a chance to take a good look at reMail recently. Not surprisingly, it was chosen as one of the finalists (though I’m sure that will change now). It’s sad that other iPhone users won’t get a chance to check out this app now that Google is killing it. But all’s fair in love and war, I suppose.

And make no mistake, this is war.

[image: Dreamsworks]

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