“Busy people don’t want another social network, what they want is the convenience of aggregation. We’ve done that. Hotmail customers have benefitted from Microsoft working with Flickr, Facebook, Twitter and 75 other partners since 2008.” – Microsoft statement on Google Buzz.
When one of the big guys launches a new product, competitors generally just sit it out and let the press do its thing. But Microsoft made a point of reaching out today with the quote above, criticizing Google Buzz as “another social network” and noting that Hotmail has aggregated Flickr, Facebook, Twitter and other services since 2008.
Of course Microsoft also owns a chunk of, and has a search deal with, Facebook. So they’re being threatened on a number of fronts. Still, just the fact that Microsoft is speaking on the record about Buzz shows that the guys in Redmond are a little worried. And they are not the only ones.
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...
Google Buzz is a social network and sharing product built by Google. Based within Google Profiles, Buzz offers a stream of status updates, pictures, links, and videos from your friends. You can “like†these items and you can comment on them. Updates from Flickr, Picasa, Google Reader, or Twitter can also be automatically imported into a Buzz stream. Buzz will recommend items you might like based on your friends’ activity. Buzz Features include: Buzz Online Auto-following: Buzz allows users can auto-follow...
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