Called “Hearts for Haiti,” Gowalla’s campaign will take place on Monday, February 8 in the San Francisco Bay Area. When someone uses the service to check-in at one of three selected locations during a specific time, Gowalla will donate $50 in that person’s name to the American Red Cross for each check-in. So basically, all you have to do is show up at one of these places, check-in, and you’re donating to charity. The goal is to raise $20,000, the company notes. The selected venues include two different Peet’s coffee shops and a Barenaked Ladies concert in San Francisco on that day.
Here’s the details of the February 8 activities:
11:30 a.m. – 1:30 p.m. Peet’s Coffee & Tea in Emeryville at 5959 Shellmound Street, Suite 85
2:30 p.m. – 4:30 p.m. Peet’s Coffee & Tea in Mill Valley at 88 Throckmorton Avenue
5:00 p.m. – 7:00 p.m. Barenaked Ladies concert at Infusion Lounge
Joining Gowalla and Peet’s in the effort are Alice Radio, a popular Bay Area radio station, and The Counter, a burger joint. Two morning show hosts from Alice Radio will appear alongside Gowalla co-founder Josh Williams and community manager Jonathan Carroll at the check-in destinations throughout the day.
Alongside Gowalla’s $50-per-check-in pledge, Peet’s will be donating 10% of all sales made at the Emeryville and Mill Valley locations during the effort.
Gowalla is a mobile and web service that gives people around the world a new way to communicate and express themselves through the everyday places and extraordinary settings they enjoy. People can capture and share their spot in the world with friends and family, while discovering new places, events and trips as they go. Gowalla offers businesses, campaigns, and organizations the unique opportunity to reward loyalty, reach new consumers, and to create memorable experiences. Based in Austin, Texas, Gowalla was...