Called “Hearts for Haiti,” Gowalla’s campaign will take place on Monday, February 8 in the San Francisco Bay Area. When someone uses the service to check-in at one of three selected locations during a specific time, Gowalla will donate $50 in that person’s name to the American Red Cross for each check-in. So basically, all you have to do is show up at one of these places, check-in, and you’re donating to charity. The goal is to raise $20,000, the company notes. The selected venues include two different Peet’s coffee shops and a Barenaked Ladies concert in San Francisco on that day.
Here’s the details of the February 8 activities:
11:30 a.m. – 1:30 p.m. Peet’s Coffee & Tea in Emeryville at 5959 Shellmound Street, Suite 85
2:30 p.m. – 4:30 p.m. Peet’s Coffee & Tea in Mill Valley at 88 Throckmorton Avenue
5:00 p.m. – 7:00 p.m. Barenaked Ladies concert at Infusion Lounge
Joining Gowalla and Peet’s in the effort are Alice Radio, a popular Bay Area radio station, and The Counter, a burger joint. Two morning show hosts from Alice Radio will appear alongside Gowalla co-founder Josh Williams and community manager Jonathan Carroll at the check-in destinations throughout the day.
Alongside Gowalla’s $50-per-check-in pledge, Peet’s will be donating 10% of all sales made at the Emeryville and Mill Valley locations during the effort.