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Mobile App Directories Consolidate: Appolicious Acquires AppVee

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With the proliferation of mobile app directories on the web, it comes of no surprise that many are beginning to acquire each other and merge their content. Today Appolicious, a comprehensive iPhone and Android app directory with a social twist, is acquiring AppVee, a startup that provides in-depth and comprehensive video reviews of iPhone and Android applications on AppVee.com and AndroidApps.com. Terms of the deal were not disclosed.

AppVee was one of the pioneers in the mobile app directory space, and was launched in 2008, shortly after the launch of the iTunes App Store. While AppVee has extensive coverage of iPhone apps, the site’s Android app reviews are also comprehensive. As part of the acquisition AppVee reviewers will continue to write for both sites in addition to Appolicious. The sites will maintain their original style, but Appolicious will add more social benefits, such as the ability for users to create profiles, curate their own list of top apps, import their app libraries, and more.

Appolicious, which just raised $1.5 million in funding and debuted an iPhone app, tries to make sense of the 100,000 apps on Apple’s App Store and the 16,000 apps on the Android Market, but with a social twist. So not only can you find apps based on category or topic, but you can share those apps with your social graph on Twitter and Facebook, review apps, and more. Via its technology, the application will scan your iTunes directory for your downloaded app and will integrate them into your Appolicious library. It’s similar in some ways to oneforty, an app directory for Twitter. The site also recently added the ability to create curated lists of apps.

Founded in May of this year by former Yahoo VP, Alan Warms, Appolicious is hoping to expand its platform to include Android, Blackberry and other smartphone apps, which will certainly be accomplished party through the acquisition of AppVee. Warms is a serial entrepreneur who sold his startup Buzztracker to Yahoo in 2007.

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