Brand keyboard uses logos for letters, should be subsidized

Wednesday, July 15th, 2009

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

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While this keyboard would be pretty hard for any hunt-and-peck typist to use, it really is a great way of showing the power of some brands. The speed at which your mind can connect the lips logo with the Rolling Stones and R, or the swoosh with Nike and N is pretty striking. Lacoste took me a second, along with a couple others, but by and large these logos are pretty much adequate replacements for the letters of the alphabet. They’re just symbols, after all.

brandboard_crop

It’s not real (yet) unfortunately, because I think it’d be a fun gift for a designer, assuming they can touch type. Go leave a comment saying you want one!

[via The Daily What]

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