my6sense Raises $2M for Digital Intuition, Native iPhone App Imminent

Roi Carthy

Roi Carthy is the Managing Partner at Initial Capital. Previously, Roi has worked at companies such as Soluto, Zend Technologies and 888.com. Roi has been covering the Israeli startup scene for TechCrunch since 2007. Born in Israel, Roi has spent many years abroad living in both the US (Boston, Olivet, DC) and in Europe (Budapest, Zurich). Today, Roi works... → Learn More

Wednesday, June 3rd, 2009

my6sensemy6sense is announcing it has raised $2 million in Series A financing from private investors. The company is pioneering ‘digital intuition‘, artificial intelligence designed to assist everyday users separate the signal from the noise. This is a problem that has grown in magnitudes of severity since the introduction of blogs and RSS into our lives, and compounded even further by the recent rise in popularity of streams (thank you Facebook & Twitter).

In my initial review I tested my6sense’s technology which they chose to apply on an iPhone web app that basically acted like an RSS reader with, well, a sixth sense. The magical part was not only that it worked, it required me to do nothing but consume the content (in my case, blog posts). I didn’t have to rate content-to-interest relevance or assist the application in any way. It took a couple of days to achieve what I described as my “A-Ha Moment”my6sense

Suddenly, very relevant info was floated to the top of the main “TOP MESSAGES” pane. By relevant, I mean posts I would absolutely have clicked on through my Reader, but would have had to sift through hundreds of posts before doing so.

my6Sense will use the additional funding to advance R&D and its marketing efforts. It will also continue to focus on applying its technology in mobile applications. To this end, the company plans to release a native iPhone app in the very near future which we will be sure to cover.

Photo Credit: alles-schlumpf

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