Local PC vendor jumps Microsoft's gun on Vista replacement program

Sunday, March 1st, 2009

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

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It’s understood that come the end of June, Microsoft will be financing Vista buyers’ upgrades to Windows 7. But that date is too far off to drive sales now, obviously, so PC sellers Puget Systems in the Seattle area (Auburn) are going to start offering free Windows 7 replacements starting next week.

They’re not going to be installing illicit beta copies or anything like that, it’s just a matter of timing for them. They need the sales and although they’ll be incurring a cost of about $200 per machine they sell, it’s a good way of keeping customers coming and making sure they stick around until 7 comes out.

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