Now, you could just go down a list and tick the options you want, but that wouldn’t really be posh enough for you, would it? You’re getting a Bimmer, and you want the experience to be luxurious and classy from start to finish. And that’s why they’re employing a Microsoft Surface to choose your options and check out your car’s features instead of a good old piece of paper.

The interface looks pretty standard to me, but like most Surface apps, the fun is in actually doing it, and prospective BMW customers will have a great time exploring it. As always, I’m glad to see this fun technology showing up outside of Microsoft Labs. Also, the guy explaining it is awesome.