BMW using MS Surface as car configurator

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Monday, December 1st, 2008

Now, you could just go down a list and tick the options you want, but that wouldn’t really be posh enough for you, would it? You’re getting a Bimmer, and you want the experience to be luxurious and classy from start to finish. And that’s why they’re employing a Microsoft Surface to choose your options and check out your car’s features instead of a good old piece of paper.

The interface looks pretty standard to me, but like most Surface apps, the fun is in actually doing it, and prospective BMW customers will have a great time exploring it. As always, I’m glad to see this fun technology showing up outside of Microsoft Labs. Also, the guy explaining it is awesome.

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