Audio-Technica's new cans come in red, white, blue, and zune

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Monday, September 22nd, 2008


The press release is a little inexact, but Audio-Technica is releasing a range of new headphones today aimed at mobility and the lower-mid-range (of pricing, that is, not frequency). They have the usual jumble of letters and numbers for names, but the gist is that they’re releasing a line of in-ear headphones and a line of traditional headphones, both of which have models ranging from the $60 level to around $170. The traditional headphones have that handy folding design utilized by so many, and also have an anomalous pair at $150 with a rectangular design (not pictured). The in-ear ones have a similar price range. We’ll see if we can get a hands-on on a pair or two and report back with something more substantial.

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