Jennifer Aniston brandishes a Kindle in US Weekly

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Thursday, May 15th, 2008


Who knew Jennifer had such an advanced gadget sense? Or, and I think this the more likely situation, she’s secretly dating a blogger and he turned her on to Amazon’s angular e-book reader. Here’s another shot in case you’re a doubter (she’s even accessorized with a case).

You may have read that the Kindle is expected to generate more than half a billion in revenue for Amazon by 2010. They may want to revise those numbers now that supermarket loiterers everywhere will be seeing a picture of a nearly naked Aniston hefting the device. That’s called viral marketing, people.

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