AOL Acquires Fantasy Sports Site Fleaflicker

Friday, April 25th, 2008

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

AOL has acquired Fleaflicker, a New Jersey-based fantasy sports site founded by 26 year old Ori Schwartz. We first covered in July 2006.

The transaction price isn’t being disclosed. Based on the highly fluctuating traffic to the site and the fact that they only support football (which explains the huge drops in traffic during the off-season), my guess is this is more of a technology acquisition than the buying of the business operations. Fleaflicker also powers the Washington Post’s Fantasy Football leagues.

AOL runs its own very popular fantasy sports sites for football, baseball, racing and golf, and AOL sports is surging in general (more on that in a follow up post).

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