Toshiba drops $3,000,000 on HD DVD Superbowl spot

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Monday, January 28th, 2008

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The bad craziness of desperation spending has begun. I guess Toshiba had a little left over in their war chest and have decided that a final blitz is in order. The obvious place to launch it is the Super Bowl, where the ads are not only seen by millions, but also pored over and repeated for weeks afterwards. Sounds like the HD DVD group is going to down like the Spartans at Thermopylae — in a blaze of naked, slow-motion glory.

HD DVD buys Super Bowl ad [TG Daily]

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