While the company has been in stealth mode, and its site offers little information, sources have confirmed that RayV is developing a P2P live broadcasting offering. Evidentially, users will be able to create and broadcast video playlists at “high video quality”. Similar to Joost, RayV will require the installation of a client application.
To date, the company has been funded mainly by Ron Zuckerman who is among the founders of Magma Venture Partners (formerly Magnum Ventures). Zuckerman also co-founded Precise (acquired by Veritas) and Sapiens.