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PayPerPost

ReviewMe Launches: A Better PayPerPost

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Full Zune Walk Through

ReviewMe, which is a PayPerPost-like service that pays bloggers to write about advertisers’ products, just launched moments ago. The company is backed by TechCrunch-sponsor Text-Link-Ads, which was recently acquired.

ReviewMe has a somewhat different model that PayPerPost. Where advertisers on PayPerPost set a single fee that is paid to all bloggers regardless of their size, ReviewMe uses an algorithm based on Alexa, Technorati and other statistics to determine the importance of a blog and charges a different fee for each blog based on the calculation. Blogger payments range from $30 – $1,000 per post.

Also, Bloggers must disclose that the review is a paid advertisement. They can do this in anyway they choose, ie “The following is a paid review:” “Paid Advertisement:” etc. This is another improvement over PayPerPost, which is heavily criticized because it does not require disclosure.

Finally, advertisers can purchase posts, but they cannot require that a post is positive. The blogger can choose to write their honest opinion without fear of not being paid. The only requirement is that the review must be a minimum of 200 words.

In an email exchange, a company spokesperson said “We are planning on burying PayPerPost.” While we do not endorse this business model, we do note that ReviewMe has removed the most egregious aspects of the PayPerPost business model: no disclosure requirement, and a requirement to write a positive post.

ReviewMe is eating their own dog food by giving away $25,000 today to pay bloggers to write about the service.

In related news, see Steve Rubel on a new startup called LoudLaunch. As I said before, this pay-to-shill business model is spreading like a virus.

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