Text Link Ads typically sells small text ads for a fixed monthly rate, not pay per click. They advertise on blogs extensively (disclosure: including this one). The company recently released a product called “Feedvertising” that allows publishers to easily place ads from Text Link Ads, ads the publisher sells themselves directly or other messages into their RSS feeds. We use this service to promote other sites in the Crunch network. I hope that this product continues to flourish post acquisition.
Media Whiz was founded by Jason Cohen in 2001. The company offers lead generation, affiliate, display and email advertising services. It looks fairly old school to me and acquiring Text Link Ads is probably going to be a big step in moving into the emerging social media space. Jason Cohen’s previous company, Wise Ads New Media was acquired by About.com in 2000. Cohen began his career at DoubleClick. People talk about the power of PayPal alumni – I’d like to write a post about all the interesting things DoubleClick alumni are doing around the web, they’re everywhere.
Patrick Gavin, President of Text Link Ads, tells us that this is just one of several acquisitions in the pipeline at Media Whiz. It looks like a smart one; look to start seeing the Media Whiz name more and more around the blogosphere.