Disney struck an advertising agreement with The Trade Desk, making it possible for brands to target automated ads across Disney’s linear and streaming properties — Hulu, ESPN+, ABC, Freeform, ESPN
Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual re
The company's Grocery TV provides a way for brands and retailers to leverage digital advertising at checkout.
Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is facing a competition challenge in Europe. A coalition of digital marke
Adtech company The Trade Desk is announcing that it’s hired its very first chief revenue officer, Jonathan Carson. Carson’s past roles include serving as president of Mic, chief revenue of
LUMAScapes map the constellations and clusters of the digital advertising universe. For many years, that universe, like our own, was ever-expanding. But also like our universe, there’s debate about