startup pr

4 ways generative AI makes founders more interesting to journalists

Startups that want to be seen amid the flurry as AI enters the media will need to remember that what most people really want is a human story.

How tech PR’s job changed in 2022

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. This is our Wednesday show, where we niche down to a single pe

Corporate comms for the startup soul

 Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast where we unpack the numbers and nuance behind the headlines. Today we have something a bit different for you, i

Twitter’s first comms exec is building a comms network for execs

The communications world is an enigma, and at times, feels counter to the job of a journalist. So to hear that there’s an effort to help more comms people trade notes, share stories and prepare cura

Don’t be stupid by holding off on announcing your funding round

For those who have followed TechCrunch and/or me for a long time, you know that I like to harp on the fact that fewer and fewer startups are filing their Form Ds with the SEC, which discloses informat

With Publicize, Former Tech Blogger Conrad Egusa Offers A More Affordable Approach To Startup PR

We've written about several attempts to rethink PR for startups, including <a target="_blank" href="">PressFriendly</a> (which <a href="